Web Analytics

Reasons Why Your Website Is Performing Badly

If you feel as though your site isn’t performing as well as it could be then now is the time for you to take action on that. If you don’t take action now then you may find that you end up falling behind your competition and this is the last thing you want. If you are ready to make a positive change then the only thing you have to do is take a look below.

Reasons Why Your Website Is Performing Badly

You Don’t Know the Purpose of Your Site

You need to remember the purpose of your site. If you are talking about starting a site because you want to make money or because you want to sell things then this is great but at the same time, you also need to make sure that you have a solid strategy. Your website probably sucks because you don’t know the reason behind you making it. If you want to do something about this then figure that out first so you can make sure that you are starting your site for a reason and that you are keeping that reason in mind as you make your way through the motions. If you can do this then you will soon see that everything gets better and that you can pinpoint the places where you are going wrong.

You’re Focused on Efficiency

Efficiency is great, but at the same time, you have to make sure that your developers are focused on efficiency. Writing code for the web can be difficult but at the end of the day, creating the simplest solution often works. When you do this, you will then move on to the next problem. Your website developer may also make some decisions when creating your site, and put everything on a single server-side file. This is easier for them but at the same time, this can make it difficult for search engines to find you. You may find that your website sucks as a result too.

Decisions without Data

If you make decisions without data then this will impact you more than you realize. If you have a HIPPO in your organization, or a highest paid person’s opinion, then they will often win the battle. After all, they are paid big money to give their opinion, so in reality, they should be making all of the big decisions, right? Well, sometimes you need to embarrass them by bringing in data to refute their opinion. If you do this then you can make the right decisions much more often. Make sure that your decisions are driven by arguments and not by opinions. If you can do this then you can make sure that you create a good site that goes on to get you the results you need for years to come.

You Made Sacrifices

Another reason why your website probably sucks is because you sacrificed things along the way. You may feel as though you tried very hard to deliver the website on time and that you also tried to keep everything on track. With that being said, you may find that you end up making compromises and this can have a huge impact on you. Functionality is everything and you have to make sure that things are working as they should before you move onto a different project. Now that the launch is over, you may be tempted to try and move on but if the site isn’t finished then you should go back and make sure that it is perfect.

You’re Egotistical

If you have a very egotistical website designer then this is a major sign that your website isn’t as good as it could be. You don’t want to let the designer dictate everything and you do need to have control over the project where possible. If you can do this then you will soon find that you can get the result you need. Work with your designer and make sure that they understand your vision, and that you understand theirs. If you can do this then you will get a better result overall.

You Didn’t Invest

If you don’t invest in your site then you can’t expect a good result overall. The flip side of this can be dangerous too. It may be that you end up breaking your budget on your site and now your designer isn’t able to put good content on your site. With situations like this, you may find that you end up not being able to get the result you want out of your site, so keep that in mind. Make sure you budget for everything and make sure that you budget for everything. If you can do this then you will soon find that it is easier for you to get the result you need out of your site and that you can create a site that looks great for years to come.

Functionality

Your site has to be functional. If you can, you need features that add to the functionality too This could include a chatbot or interactive form boxes. If you want to experiment a little here then it’s wise for you to look into this guide to ChatGPT enabled conversational platform. You may also want to assess the purpose of your site so you can make sure that you can meet your customer needs. If you run a plastic surgery then your customers may not want to speak to you over live chat but they may want to speak with you over the phone. Video calls may also be an option, so having a calendar that allows people to schedule a call will work in your favor quite a lot here.

User Experience

A lot of people focus on user experience above all else. Although this can be a good thing, you have to remember that it’s not the be-all and end-all. You need to consider everyone in the room and you also need to think about whether or not you’re even benefitting the user. If you do ask your users what they want from your site and they give you an answer then this is great, but at the same time, you also need to ask them this question a few years down the line too. Make sure that you are always considering their needs so you can make the most out of everything.

Flash

If you are making a website for the very first time then you may think that Flash is the way to go. Although it can be good, you have to make sure that you are using it sparingly. All of the best practices in the world once thought that Flash was the best thing ever but at the end of the day, it can slow down your site. Always base the decisions you make on metrics and data, not what other people are telling you. If you can do this then you will see a huge improvement to your site.

Mobile Strategy

Another reason why your website sucks is because you have a poor mobile strategy. You may think to yourself that most of your users probably aren’t coming from a mobile and that you don’t need to consider this avenue when creating your site. This isn’t true at all and as time’s gone on, it’s now important for every type of business to have a mobile-friendly site. You also need to make sure that you are catering the site to mobile users so it’s not just visible, but optimized.

Website Counter

Having a website counter is embarrassing in 2024. You need to make sure that you are not using this as a metric to measure the success of your site. If you can, you need to focus on meaningful data and you also need to make sure that your website is showing you all of the data you need to know. If you can do this then you will soon find that it is easier for you to make it look the part. Old and outdated widgets and measurements like this can make your website look as though it is stuck in a time capsule, so try and avoid using them, regardless of your site’s purpose.

No Landing Page

If you don’t have a dedicated landing page then this is another major mistake. You need to understand that if you send your visitors right to the product page then you are throwing money away. You need to have dedicated landing pages and you also need to reduce your advertising spend by focusing on it. If you can do this then you will soon find that you can build solid internal links and that you can also make your site look the part.

If you can follow the above tips then you will soon find that it is easier than ever for you to get the result you want out of your site and that you can easily stand out from the crowd as a result. If you want to help yourself even more then always consult a reputable website agency, rather than building your site yourself.